Effect of Strategic Implementation on the Performance of Firms in the Aviation Industry in Kenya

Abstract

Strategy implementation has attracted much less attention in strategic and organizational research than strategy formulation or strategic planning. Alexander ( 1991) suggests several reasons for this: strategy implementation is Jess glamorous than strategy formulation, people overlook it because of a belief that anyone can do it, people are not exactly sure what it includes and where it begins and ends Strategy implementation has been viewed as the stage of strategic management involving the use of managerial and organizational tools to direct resources towards achieving desired outcomes. The objectives of the study were to find out strategy implementation process at firms in the airline industry in Kenya; to determine the effect of strategy implementation on the performance of firms the airline industry in Kenya. This study employed a descriptive research design. The study population was all the airlines m Kenya A questionnaire was used to collect Primary data. Secondary data involved the collection of published material and information from other sources such as annual reports, published data. Quantitative data collected was analyzed by the use of descriptive statistics and inferential statistics using SPSS and presented through percentages, means, standard deviations and frequencies..............................................................................