| dc.description.abstract | This study sort to determine the application of Kotter's model of strategic change
leadership in Kenya's Insurance Industry. The researcher felt that this eight-step
framework of Kotter would offer a more comprehensive analysis in the area of
strategic leadership in the insurance sector in Kenya. The rationale of the study
arose out of the dynamic nature of the insurance industry, which is changing
rapidly to accommodate changes in the external environment.
Primary data was collected using open ended, closed ended and matrix type of
questions for a census study of forty-two insurance companies. Data was
therefore analyzed using descriptive statistics through the use of mean scores,
percentages and frequencies. The analysis revealed that the insurance
companies that were studied use all aspects of Kotter's model in varying
degrees.
In managing organizational change, a critical aspect according to Kotter(1996) is
the leadership of organizations. He notes that the challenge today is that change
is not an 'engineering' problem. It involves people and can call up emotions,
uncertainties and inconsistencies. Therefore simply managing change is
insufficient. Successful change requires leadership. | en_US |
