Factors Affecting Brand Loyalty of Toilet Soaps in Kenya
| dc.contributor.author | Mwanika, Everlyne W | |
| dc.date.accessioned | 2018-10-12T11:56:49Z | |
| dc.date.available | 2018-10-12T11:56:49Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://hdl.handle.net/11295/103960 | |
| dc.description.abstract | Many soap manufacturing industries want to retain their competitive advantage by applying the right marketing techniques. | en_US |
| dc.publisher | University of Nairobi | en_US |
| dc.title | Factors Affecting Brand Loyalty of Toilet Soaps in Kenya | en_US |
| dc.type | Thesis | en_US |
