The factors affecting adoption of online doctor services in Kenya. A case study of the Nairobi hospital.

Abstract

This research was concern with the factors affecting online doctor services adoption. The study is aimed to examine the critical factors affecting adoption of online doctor services in the context of Kenya. Aspects such as trust, cost, marketing and security were examined as factors and the effect they have on the adoption of the online doctor services. A conceptual framework was formulated from Delone and McLean IS success model. A positivist approach is adopted with scientific evidence and quantitative data used to determine the adoption levels. A survey was conducted with questionnaires handed to one of two walk in patients at The Nairobi Hospital with a 97% rate of return with an estimated sample size of 109. The results show a strong positive influence by the factors on user satisfaction and usage intention which in turn influence the adoption of online doctor services in Kenya. The independent variables could explain an 87 percent (R2 = .869) variance in online doctor service adoption according to the findings. The study recommends further factors be examined and a wider patient base explored as not all demographics were represented fully. The findings of this study would help the doctors who want to enhance their practice to cover an online platform, the public who want to understand better the concept of online doctors and to fellow researchers who want to gain knowledge on this field.