The Role Of Leadership Communication On Crisis Management In The Oil Industry In Kenya
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Date
2018Author
Njuguna, Bernard K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The main aim of this study was to investigate the role of leadership communication on
crisis management in the oil industry in Kenya with a special focus on Sinai fire
tragedy. The study was anchored on two theories; the attribution theory and the
situational crisis communication theory. The target population of this study was staff
working at Kenya Pipeline Company; Ministry of Mining and Petroleum officials and
the Sinai residents. Purposive sampling and convenience sampling were used to select
Sinai residents to participate in the study. Primary data was collected using a
questionnaire as the main data collection instrument. Both qualitative and quantitative
approaches were used to generate data. Quantitative data were analysed using
descriptive statistics and presented in form of graphs and tables while qualitative data
was presented through thematic narratives. The study established that communication
competencies are considerably one of the most important management inputs in most
corporate entities and in terms of communicating to the public. A major challenge and
dissatisfaction among the Sinai residents was evident. The need to have effective
leadership style was found to be 90% in shaping the public’s expectations on the
organisation. The findings of the study revealed that the best way to approach the media
is for oil industries to embrace honesty as the best policy practice by disclosing all the
necessary information since transparency creates trust. The study concludes that the
main contributions to the Sinai disaster were mainly linked to poor crisis management
strategies that were employed by the Kenya Pipeline Company. For a continuous and
perpetual positive coexistence of the company and the residents, there is need to enforce
proper Corporate Social Responsibility strategies. The study recommends that the
government should institute and install measures to curb disaster occurrences in
companies like the Kenya Pipeline Company. Further, strategies to curb disasters
should be enacted from within the parliament. The study further recommends that future
research should focus on the efficacy of a multi-stakeholder approach in defining
policies that guide disaster preparedness to ensure that roles are defined and to promote
accountability.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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