Gender Issues And Print Media: A Content Analysis Of Two -Thirds Gender Rule Coverage By Standard And Nation Newspapers In 2017
This study investigated how The Standard and Nation newspapers covered the two-thirds gender rule in 2017.The objectives of this study were to determine the frequency within which stories on the two-thirds gender rule were published, to compare how the two newspapers covered the stories and quantifying audience response on the two-thirds gender stories. The study was premised on priming and agenda setting theories of communication. Quantitative approach was used through employment of content analysis of both Daily Nation and The Standard newspapers as research method. A total of 730 newspapers were purposively sampled for all stories concerning the two-thirds gender rule. The key findings of the study included the fact that print media failed to set the constitutional implementation of the two-thirds gender rule as an agenda among the public and policy makers. The findings also revealed that most stories that mainstream print media published were from news stories (51%) and very little analysis and interpretative stories (14%) on the two-thirds gender rule that would enhance the public understanding of the two-thirds gender rule. The study concluded that mainstream print media had the duty of educating and informing the public and policy makers about the constitutional implementation of the two-thirds gender rule but they failed in exercising this role as shown in the manner in which they covered the issue. The study therefore, recommends that mainstream print media should make deliberate efforts to ensure that the constitution implementation of two-thirds gender rule is their agenda. They should also increase the frequency within which they publish the two-thirds gender rule stories as well as publish more positive and interpretative stories which will eventually influence policy makers to implement the rule.
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