An Interrogation of the Rise of Video Vixens in Kenya and Their Influence on the Young Women: a Case of Nairobi County

Abstract

Over the decades, there has been a rise in the sexual imagery of women in popular music and commercial videos with an aim of appealing to the general populace hence increase in viewership and ratings. This emerging obsession with the sexual presentation of young women has given rise to what has been addressed as “video vixens.” During the course of this study, it was apparent that renowned video vixen agencies are also on the rise, trying to nurture and model professionals to boost the industry, which proves to be an employment earner among youth. However, the main concerns are on the social influence in terms of the sexualized dressing, dancing styles and habits on the youths who view the videos or follow them on the social media channels. The issue of social values has also been on the rise because of the nudity aspects and female objectification prevalent in the entertainment videos. This research work seeks to address the positive and negative influences of video vixens on the social values by special focus on the Kenyan entertainment industry. It further seeks to interrogate the historical development of the video vixen phenomenal and highlight emerging trends. The research will utilize a mixed-method in pursuing both qualitative and quantitative data from a collection of studies. The mixed research method is an appropriate technique because it focuses on data collection, analysis or empirical data and presentation using interviews and issuance of questionnaires as well as focus groups. The findings of the research included the high rate of unemployment has been among the factors that drive young girls to be video vixens, but not limited to some doing it as a talent, career or for fun and fame. It was also found out that video vixens have a great influence on the young women and social media offers a platform for them to advertise their services and interest, hence this shapes the behaviors in society.