Effectiveness Of Koch Fm community Radio Programmes In the Prevention Of Unintended Pregnancies Among Young Women In Korogocho Informal Settlement
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This study sought to investigate the contribution of programmes aired in Koch FM in the prevention of unintended pregnancies among young women in Korogocho informal settlements. The objectives of the study were; to investigate the listenership and participation level of young women in Korogocho in programmes aired; to investigate the contribution of Koch FM’s programmes in the prevention of unintended pregnancies among young women in Korogocho Informal settlements and to establish the usefulness of Koch FM in addressing the issue of unintended pregnancies facing young women in Korogocho slum. The study utilised participatory communication theory and uses and gratification theory to guide the study. Descriptive survey design was used and the study utilised a mixed research approach. The research utilised convenience sampling technique to select the sample size. Questionnaires and interviews were used to collect data. A total of 100 questionnaires were administered to 100respondents. Data obtained from qualitative research was analysed thematically and subjected to content analysis where emerging themes and recurrent themes from focus group discussions were identified, analysed and interpreted and presented in narrative form. In quantitative data, cleaning of the data, coding and analysis was done using SPSS to generate mean, percentages and frequencies. The findings revealed that Koch FM is effective in its programming since the programmes had positive impacts on young women lives as those who listened to the programmes acknowledged that the information transmitted was very helpful as they applied and even shared the knowledge obtained to prevent themselves from having unwanted pregnancies. The study found out that the most liked programmes by young women are entertainment, health and relationship programmes since the women sought to be educated and entertained. The study also found out that radio is one of the most popular and favourite medium in Kenyan households as most young women indicated that they listened to Koch FM on daily basis. However, in terms of involvement of locals in aspects of management and production of aired programmes, the study found out that the major ways that the local participated was through texting and calling. This is contrary to the objective of community radio which is to make its audience the main protagonist through involving them in all aspects of its management and programme production and by providing them with programming that will benefit them in the development and social advancement of the community. The study recommends that Koch FM should involve the local in the generation of content and production of programmes. The study also recommends for radio stations to adopt formats such as talk shows and radio soap operas in its programming because they tend to appeal to young women.
University of Nairobi
RightsAttribution-NonCommercial-NoDerivs 3.0 United States
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