Strategy Evaluation Practices Adopted by New Kenya Cooperative Creameries Limited
Abstract
The aim of the study was to verify the strategic evaluation approaches implemented by
New Kenya Cooperative Creameries Limited and to determine the strategy evaluation
challenges facing New KCC. The study was guided by goal setting theory and open
systems theory. The target population of the study was the New KCC’s staff, Head of
Business Strategy & Development, Chief Manager Factory Operations, Chief Manager
Sales & Marketing, Chief Manager Finance, Head of Procurement, Head of Engineering,
Head of Productions, and Head of Information Communication & Technology because
they are the ones involved in strategic evaluation in the head office at creamery house.
This research was a case study. The research study utilized an interview guide to collect
data. The data obtained was analyzed by way of the content analysis method. The study
concludes the strategy evaluation practices identified at new KCC to include bench
marking, internal audits, balanced score card, performance appraisals, accreditations and
certifications, customer satisfaction surveys and the use of information technology
programs. The challenges that were identified in the study in the evaluation of strategies
include; an ineffective performance management system, formulation of inappropriate
performance indicators, data gathering and reporting systems and evaluation and review
mechanisms, flawed objective setting process, lack of proper training of staff on
performance management and evaluation, Poor internal communication, lack of
information on the outcomes of evaluation and control actions, no established clear
reporting schedules, channels and feedback mechanisms, low staff commitment
,resistance to change , lack of ownership, integrity issues, incorporation of incorrect
information or lack of adequate information so as to make objective conclusions, lack of
training in strategy evaluation and control practices, Poor support services, inadequate
resources, poor infrastructure, testing and certification organisations, and lack of
cooperation from new KCC stakeholders. The study recommended that new KCC
develops an effective strategy evaluation framework. The new KCC assessment system
should support an annual evaluation of the outcomes resulting from the execution of the
strategy, so as to determine whether organizational goals are attained in line with the
program. In addition to the internal evaluations, a mid-term evaluation of the strategy
should be doneyearly and at the end of the Plan period.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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