Perception of Employees on Strategy Best Practices and Performance of Uwezo Fund in Kenya

Abstract

Perception plays an important role in business by influencing how employees and customers view a brand or service. Employee perception also determines how motivated they will be while working for an organization. On the other hand, strategy outlines how to respond to changing business environment to enable a clear roadmap for goal achievement. Strategy is the course of actions that outlines the interplay between changing business dynamics with a focus on future performance. The study assessed the perception of employees on strategy best practices and performance of Uwezo fund in Kenya. Two theories anchored the study: the Dynamic Capabilities Theory and the Resource Based View theory. The researcher measured three independent variables against performance of Uwezo Fund. The variables included Value Chain Analysis, SWOT Analysis and Total Quality Management. A descriptive research design anchored the study’ research methodology. The researcher targeted a total of 140 employees of Uwezo Fund based in Nairobi’ main office. The target population was divided into three strata depending on the managerial levels. Out of the 140 staff, 28 were sampled for response. To achieve its objective, the study adopted questionnaires as the key data collection tool. The results of the study were presented using pie charts, graphs and frequency tables. Correlation analysis that sought to explain the nature and strength of association among the predictor and the independent variables was conducted. The researcher established that a very strong positive relationship exists between Value Chain Analysis, Strength Weakness Opportunity and Threat analysis and Total Quality Management and the performance of the Uwezo Fund. The relation between Total Quality Management and performance of the organisation was determined to be the strongest of the three associations and stood at a near perfect relationship. The study therefore recommends that the organisation should enhance the adoption and utilization of Value Chain Analysis, Strength Weakness Opportunity and Threat Analysis and Total Quality Management strategies in seeking to improve its performance.