Effect of Organizational Culture on Strategy Implementation at Autoxpress Limited, Kenya
Abstract
Organizations today exist in a dynamic and more complex environment which forces
them to quickly and continuously adjust and respond to the environmental demands
for long term sustainability. The automotive sector in Kenya is one of the promising
and fast growing today. Competition in the sector grows at a high rate therefore
enabling changes and improvement in processes and activities in the industry.
AutoXpress Limited is amongst the key players in the Kenyan auto parts retail and
vehicle servicing market. With a projected increase in the number of automobiles on
Kenyan road at five million by 2030, the future of auto parts retailers and vehicle
servicing remains bright. In response to this, these companies have to come up with
strategies that would enable them prevail the harsh and unpredictable business
environment. A successful strategy implementation process is linked to a firm‟s
organizational culture in that effective strategy needs to be aligned with
organizational culture. Organizational culture is a company‟s unique own set of
beliefs, values and management styles which reflect in the company‟s structure and
system. This study aimed at addressing the gap by identifying the effect of
organizational culture on strategy implementation at AutoXpress Limited. The study
employs a case study research design and is grounded on the Resource-Based View
(RBV) and Higgins Eight S‟s Model frames. Data sources include through interviews
with senior management at AutoXpress Limited. Data was analysed using content
analysis technique. The findings established that AutoXpress‟ culture enabled it to
swiftly plan and adapt to changes in the market. Employee involvement and
ownership of the organization enabled a successful strategy implementation process.
Recommendations are presented.
Publisher
university of nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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