Errors in Translated Consumer Market Research Questionnaires: Case Study of Consumer Research Questionnaires Translated From English to Kiswahili

Abstract

This study focuses on errors that are likely to occur in the processes of translating consumer market research questionnaires. They are mostly on syntax and lexicon. These are errors that can potentially block the transfer of intended meaning and as a result lead to inaccurate responses. The research is informed by Skopos theory and it seeks to answer to two objectives which are: to identify error present in the existing translation of consumer market research questionnaires and too look for alternative translation for these mistranslations. Data was collected through desktop research by looking at different questionnaires and their translations. Analysis was about checking if the translation conforms to the rules stipulated by Skopos theory and alternative translations to mistranslations provided. Finally, conclusions are made, and recommendations given. The findings will benefit translators of consumer market research questionnaires and other type of questionnaires