The Impact of Innovative Entrepreneurship and Intellectual Property on Firm Growth: a Case Study of Safaricom Plc Firm in Kenya
Abstract
Innovative entrepreneurship and intellectual property have been separately lauded as being integral part of firm growth system. This study therefore intended to establish the impact these variables have on firm growth. Innovative entrepreneurship and intellectual property are important to firm growth. The variables overlap each other to bring about firm growth thus the variables significantly depending on each other. The variables should be considered in totality. The study found out that the variables impact on firm growth positively. To establish the impact, interview questionnaire guide was administered to seven senior managers out of the ten during the case study at Safaricom PLC. Additional secondary data was gathered to corroborate what the managers said. The data collected was summarized and analyzed by the researcher using content analysis method. At the end, the researcher came to one conclusion that innovative entrepreneurship and intellectual property synergize to impact positively on firm growth.
Publisher
university of nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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