Corporate Social Responsibility In Relation To Growth Of Savings And Credit Cooperative Organizations In Kasarani Constituency, Nairobi

Abstract

Corporate Social Responsibility (CSR) is achieving significant visibility in Kenya as organisations are recognizing the vital role it plays on their performance. This is so especially with the large corporations who are using it as a strategic positioning tool and have continued to reap massive profits from positive market perception due to CSR.Whereas CSR is taken to have positive effects on growth, those opposed to it argue that CSR involves carrying out a set of actions which are potentially cost ineffective. Whereas studies on effect of CSR on growth are rigorous and demanding, the findings were contradicting, concentrating on banks and leaving SACCOs out. This study sought to assess CSR in relation to growth of SACCOs in Kasarani constituency. The researcher used descriptive survey research design with data being obtained from primary and secondary sources. The data found was analysed using frequencies, percentages and mean scores with figures and tables being used to show the relationship between the dependent and independent variables. The study found out that CSR has a huge impact on an organization‟s profitability, customer satisfaction, employee satisfaction and overall image this translating to consistent and sustainable growth. The survey therefore recommends that businesses should embrace CSR in their operations and allocate a budget for operationalization of CSR activities in the long run so that they can realize steady growth.