Strategic Management Practices And Performance Of Media Council Of Kenya

Abstract

The Media Council of Kenya is an autonomous body that seeks to improve and protect media freedom and autonomy in Kenya and provide appropriate standards that control and direct journalists, practitioners and media enterprises. The challenges have been majorly driven by a decrease in funding for its core activities. Funding from the government continues to dwindle, since the focus has shifted to funding the big four agenda, a project that has seen an astronomical rise in national debt. The study sought identify the effect of practices of strategic management on performance of media council of Kenya. This research was a case study. The study employed primary method of data collection. An interview guide was used with open-ended questions to collect in depth information from the secretariat in the Media Council of Kenya. The interviewees shall be comprised of the Chief Executive Officer, the head of Programs, Human Resource manager, Finance officer, Communication officer and Accreditation officer, since they are instrumental in the formulation and adoption of strategies, meaning that they are more conversant with the practices and challenges facing the organization and to avoid an independent source bias. The researcher analyzed data using content analysis, an objective, detailed and systematic description of variables of the study. The study found that Media Council of Kenya have vision and mission statements, which are documented. The study further found that strategic objectives and operational units’ functional objectives are set for the organization The preparation, development and analysis of strategic plans in Media Council of Kenya are done through a consultative process. Performance reward system should be established. Performance targets should be derived from the strategic management plans. The recommendations made in this study that will endeavor to improve the process of development of strategy and handle the problems arising in the process of development of strategies for regulatory bodies.