Strategy Implementation and Performance of Small-scale Enterprises Operating at Kangemi Harambee Market in Nairobi, Kenya

Abstract

The aim of this study was to determine the impact of strategy implementation on organizational performance of small-scale enterprises at Kangemi Harambee Market in Nairobi, Kenya. The study was guided by the Strategic Cognitive theory, Kurt Lewin‟s theory and Expectancy theory. Desciptive design was used with a target population of 656 small-scale enterprises‟ business owners at Kangemi Harambee Market in Nairobi, Kenya. A sample size of 248 respondents was used as derived by the Yamane formula and through the method of stratified sampling. Primary data was gathered using structured questionnaires. Data was analyzed through content analysis for qualitative data and statistical package was used for analysis of quantitative data and presented by charts and tables. The study established that the implementation of set strategies contributes to increased customer base through acquisition of new customers and having repeat customers. Strategy implementation was found to positively influence the quality of services offered to customers and contributed favourably towards profitability of small scale enterprises through increased sales. The study recommends that small-scale enterprises‟ personnel be well equiped with formal training on strategy planning and implementation and put an emphasis on the need for a dynamic learning environment to enable implementation of plans which facilitate a long term sustainable improvement in performance of small-scale enterprises. Further research is recommended on the effect of knowledge management on strategy implementation among the small-scale enterprises in Kenya.