Corporate Strategy and Performance of Sportpesa Company Limited in Kenya

Abstract

Corporate strategy determines how an organization performs. Strategy depicts a fundamental part in the associations' execution. Strategy gives the bearing that a firm has at the highest point of the need and the manner in which they will reach their destinations. The execution of an undertaking is controlled by the business strategy adopted. The motivation behind this examination was to decide how corporate strategy influences execution of an association. The examination utilized a contextual investigation. The analyst used meetings as a data gathering gadget. The meeting timetables were used to assemble information from the heads of divisions, chairman and president of the SportPesa Organization. The examination connected subjective information investigation systems. Subjective information examination utilized the utilization of counting of gathered information where it included substance investigation methods. The respondents interviewed demonstrated a good understanding of the company’s corporate strategy and its contribution to performance. Overall, the SportPesa Company Limited company strategy implementation process has been a success as evidenced by the consisted growth and consistent profits. From the study it was found out that SportPesa Organization have vision and statements of purpose that are composed down and imparted to all representatives. The examination additionally discovered that the methodologies utilized by SportPesa Organization are principally in view of cost initiative and enhancement of items/administrations. Moreover, the exploration reasons that estimation of authoritative execution was imperative in the organizations and that the greater part of the organizations adjusts utilization of both money-related and non-monetary execution measures. A positive relationship was established between strategy and organizational execution with dominant part of the organizations agreeing that their execution had enhanced most business undertakings. This connection infers that strategy is a determinant of an organization's execution. In making the corporate strategy, it was important that the organization distinguish the drivers and elements that helped execution with a specific end goal to make an execution to position it as a market pioneer. The examination suggests that all individuals from the organization need to be involved in organizational management thus improving thought sharing and meetings along lines of quick basic leadership. Moreover, the investigation confirmed that the procedures utilized by SportPesa Organization impact execution emphatically. Eventually, managers ought to have the ability to foresee challenges in usage of the corporate strategy.