Role of Top Management Team in Strategy Implementation in Audit Firms, Nairobi County, Kenya

Abstract

There are dramatic changes that have come around the world of business as a result of ever increasing technology, competition as well as globalization. For an organization to survive in this environment, strategic changes are of key importance. When an organization makes a strategic decision, it is making a fundamental choice regarding what it is going to do and what it is not going to do. If strategy implementation in an organization is bad, there are no possible results. The study objective was to determine the role of top management in strategy implementation in audit firms in Nairobi County, Kenya. The theories that were used in this study are the Upper Echelons theory and the Stakeholders’ theory. The study assumed a descriptive research design. The study sample frame comprised the 678 audit firms operating in CBD. This enabled the researcher to arrive at 68 audit firms to be the sample size. Through use of semi structured questionnaire, information was gathered. Descriptive as well as inferential statistics analyzed quantitative data. The study concluded that the tenure of the top administration is significant for strategy implementation in the county of Nairobi. The study also concluded that the top management diversity is very important in strategy implementation in audit firms. In addition, top management size of the team and average age had an impact on strategy implementation. The study revealed that there was low representation by women in the top management in audit firms. Firms should improve gender distribution and can adopt the constitutional requirement of one-third representation.