Strategic Management Practices, External Environment and Performance of Real Estate Companies in Nairobi, Kenya
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Date
2018Author
Opwolo, Nehemiah W
Type
ThesisLanguage
enMetadata
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The objectives of this study were to; establish Strategic Management Practices adopted
by real estate companies in Nairobi, establish the moderating effect of the External
Environment on the relationship between strategic management and performances of
firms and establish the practice of external analysis by these companies. Today, the
business world has been reduced to a global village where at a glance, vendors can scan,
see and pursue opportunities all over the world. This is enhanced high level of
technological advancement and has exposed business practitioners. There is no business
that operates in an island and there is no idea that after implementation remains in a
cocoon. The current external environment for doing business is becoming more dynamic
and turbulent day and night. Strategic management practice aims at gaining a strategic fit.
It therefore incumbent upon planners of businesses to be cognizant of the dynamic
changes in consumer behavior, supply trends, economic trends, competition, socialcultural
dynamism, political systems, technological and legal business procedures
changes and monitor and make flexible decision based of the trends of these factors,
otherwise, all efforts to success through planning may topple to failure. The data used
was collected from a random sample of fifty percent of the total population using
questionnaires. Information collected was on the demographic characteristics of the study
population, strategic management practice and performance of these firms. Quantitative
data was collected and descriptive statistics used for analysis. The research findings were
that most of the firms under study practiced strategic management but did not put much
effort on external analysis and hence poor performance. It was found that strategic
planning is not enough to attain a firm’s desired level of output; rather planning to fit in
the external environment can help. The conclusion of this study was that most of the real
estate companies were experiencing poor performance due to lack of planning in the
context of their external environment and emphasis was put to the firms to use the
environment as a mirror during their planning. The study recommended that real estate
firms in Nairobi and other parts of the world should put more wait on external analysis
during planning and establish flexible plans that will be reviewed over time as they check
and adapt to changes in the external environment.
Publisher
Strategic Management Practices, External Environment and Performance of Real Estate Companies in Nairobi, Kenya.
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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