Effect of Market Positioning Strategies on Performance of KCB Bank Group Ltd, Kenya
dc.contributor.author | Kiviti, Agnes N | |
dc.date.accessioned | 2019-02-01T12:46:20Z | |
dc.date.available | 2019-02-01T12:46:20Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | http://hdl.handle.net/11295/106307 | |
dc.description.abstract | Market positioning has long been recognized as a vital tool to confront competitive........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Nairobi | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.title | Effect of Market Positioning Strategies on Performance of KCB Bank Group Ltd, Kenya | en_US |
dc.type | Thesis | en_US |