| dc.description.abstract | The research used GA Insurance Company as an example to establish how the competitive strategies they had adopted impacted their competitive advantage. The objective of the study was to establish the strategies adopted by GA insurance company in attaining a sustainable competitive advantage. This research adopted the case study type of design. The study employed primary qualitative data which was collected using interview guides. Data was analyzed using content analysis where data was organized and reported according to common themes. The study found that the strategies adopted in their areas of operation affected their organization’s competitive advantage by facilitating working relationships between various entities in the organization and thus improves the working efficiency within the organizational units. Differentiation, focus and cost leadership were the strategies the organization used to compete in its respective market. The study also found out that cost leadership involves offering products to the customers that are of good quality but at a lower price. It influences the organizations competitive advantage through lowering the costs of products to a level that is lower than the costs incurred by competitors in production or gaining a strong point in terms of the members or supporters who are seen to having something different in comparison to competitors. The study further found that competitive strategies impact their organization positively by providing directional cues to the organization that permit it to achieve its objectives while responding to the opportunities and threats in the environment. The company is a stable and steady company, stronger, more responsive and progressive and has a professional and experienced management. The study concluded that strategies adopted in organizations have a strong positive effect on the organization’s competitive advantage. This is evidenced through organizations gaining value out of its competitive advantage which it is able to provide to its buyers which surpasses the cost of the company. The value provided to customers will determine their willingness to pay for goods and services. Therefore having the highest level of value involves providing unique benefits for goods and services at lower prices that will offset a competitor’s product which is of a higher price. The study recommended that there was a need to exercise competitive strategies in organizations, as they made available a profitable and sustainable position against the core determinacy forces in the industry competition. | en_US |
