Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "E-marketing and Purchase Decision of Students at University of Nairobi, Kisumu Campus, Kenya"
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E-marketing and Purchase Decision of Students at University of Nairobi, Kisumu Campus, Kenya
(University of Nairobi, 2021)Advancements in technology such as the advent of the internet have led to changes in consumer behaviour and as a consequence, organisations need to be aware of the significant influence of e-marketing on the consumer ...