Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "Impact of Online Reviews on Purchase Decision"
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The Impact of Online Reviews on Purchase Decision; Evidence From Buyers of Smartphone in Nairobi
(University of Nairobi, 2022)The opinions of consumers are drastically altered after reading the evaluations and comments of other consumers posted online. Some academics even go so far as to claim it is more effective than more conventional kinds of ...