Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "Performance ; Commercial Banks I; Nairobi City"
Now showing items 1-1 of 1
-
Influence Of Electronic Customer Relationship Management, Competitive Advantage And Performance Of Commercial Banks In Nairobi City County Kenya
(University of Nairobi, 2019)The purpose of the study was to determine the relationship between electronic customer relationship, competitive advantage and performance in commercial banks in Kenya. The study used cross sectional survey research design. ...