Browsing Faculty of Arts by Author "0367f6dc-e9a3-45db-8151-33fe9ef3e73c"
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An Analysis of the Imperatives Used in Gikuyu Radio Advertisements
Mwai, Lisper W (University of Nairobi, 2022)Advertising has moved from merely making a product or service known to consumers to an art characterized by persuasion of consumers to choose certain products or services. Radio advertisers must focus on influencing the ...