Browsing Faculty of Arts by Author "0494eb92-bc5e-476e-973d-c69ce7d45dda"
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Effect of Strategic Positioning on Sustainable Competitive Advantage at Safaricom Plc
Nima, Abdi, Y (University of Nairobi, 2022)Strategic positioning in today’s organizations is paramount to the successful and profitable services delivery in those organizations and enhancement of customer retention. The aim of this study was to establish the effect ...