Browsing Faculty of Arts by Author "0ce8b5c2-8930-4e48-a7a1-c87939780a02"
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Customer Loyalty Points (Bonga Points) as a Public Relations Strategy for Customer Retention at Safaricom PLC
Kiamba, Carolyne M (University of Nairobi, 2021-11)The current telecommunication business environment is characterized by stiff competition and organizations strive for effective public relations strategies to retain their customers. Customer loyalty programs have over ...