Browsing Faculty of Arts by Author "2fd4fcb6-d1cb-47d0-8ab6-f3dd365b0ecb"
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Efficacy of Facebook in Resolving Customer Complaints in the Banking Sector: a Case Study of Cooperative Bank of Kenya
Njenga, Catherine W (University of Nairobi, 2022)Cooperative Bank deals with a wide number of publics physically and virtually. The bank strive to ensure that they continuously enhance their customer relations in order to retain and attract new customers. Facebook provides ...