Browsing Faculty of Arts by Author "7faefd5c-6810-44ad-ac2c-84808cf7bbfa"
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Corporate Social Responsibility and Brand Identity of Kenyan Corporate Firms: Case Study of Communication Authority of Kenya (CA)
Ambiyo, Euka (University of Nairobi, 2023)In the past few decades, corporate social responsibility, or CSR, has become more prominent. Companies have been using CSR as a tactic to enhance their reputation. The CSR approach addresses employee life and work balance, ...