Browsing Faculty of Arts by Author "88694e40-e5fc-448e-ade7-1a7ffddb6b74"
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Effect of Relationship Marketing Orientation on Customer Loyalty in Mobile Telecommunications Service Provision in Nairobi, Kenya
Khayira, Nancy, M. N (University of Nairobi, 2022)In the wake of increased competition, the Kenya mobile telecommunications market continues to undergo considerable changes. The mobile subscription, penetration and coverage continue to grow since 1999 when the first mobile ...