The Extent to Which Operational Strategies Adopted by Equity Bank Determine Its Performance

Abstract

Operations strategy refers to how the operations management function contributes to a firm’s ability to achieve competitive advantage in a marketplace. Operations strategies are developed from the competitive priorities of an organization, which include low cost, high quality, fast delivery, flexibility, and service. This research seeks to answer the question; do the operational strategies adopted by Equity Bank determine its performance? This research has one objective and it is to find out the extent to which operational strategies adopted by Equity Bank determine its performance. The respondents who were to be interviewed were the operation managers of five equity bank branches the general manager of operations, the director of corporate strategy and director of operations, out of the eight to be interviewed the study managed to interview five of the target sample. The data was analyzed through content analysis because the study solicited for data that was qualitative in nature. Findings from the study indicate that Equity Bank has two major trends that have significantly impacted the role of operations strategy within the Bank; one is an increasing trend towards the globalization of business and two is the advances in technology, especially information technology.