dc.contributor.author | Mwangi, M. Kamau | |
dc.date.accessioned | 2020-01-04T09:11:15Z | |
dc.date.available | 2020-01-04T09:11:15Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Mwangi, M. Kamau (2018). Stabilizing the Contours of Democracy in Kenya: An Analysis of Audiences’ Perceptions of Radio Contents in 2007 and 2013 Political Cycles. 𝘕𝘦𝘸 𝘔𝘦𝘥𝘪𝘢 𝘢𝘯𝘥 𝘔𝘢𝘴𝘴 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 69, 21-35 | en_US |
dc.identifier.issn | 2224-3275 | |
dc.identifier.uri | https://pdfs.semanticscholar.org/2576/09f56b2b5d92977b30d73f80455b5a957d94.pdf | |
dc.identifier.uri | http://erepository.uonbi.ac.ke/handle/11295/107391 | |
dc.description.abstract | The paper argues that the understanding of the social construction of the practice of democracy is expanded
when relevant social groups such as mass media and voters are analyzed to see how ‘interpretative flexibility’
and ‘closure’ occurs. The paper focuses on the coverage of the presidential candidates by vernacular radio in the
2007 and 2013 general elections in Kenya. The two political cycles present what the author calls the ‘dilatory
and cogent waves of media operations in Kenya. The two political cycles are used in the analyses of mass media
operations for two major reasons; First, they provide what Nigel and Mulkay (1984) called ‘Rhetorical
Repertoire’ through which audience give their interpretation of a process as well as their application in terms of
their actions. And second, they are used as an analytical tools of comparison. The media terrain is explored by
analyzing both Inooro and Kass FM audiences’ perceptions about how the two stations covered the key
presidential candidates in the two general elections. It concludes that, a cogent mass media wave can be used to
break the audiences’ intercultural barriers which stand in the way of a community’s strength and mutual benefits. | en_US |
dc.language.iso | en | en_US |
dc.publisher | New Media and Mass Communication | en_US |
dc.subject | Democracy, vernacular radio, audience, perception, mass media coverage | en_US |
dc.title | Stabilizing the contours of democracy in Kenya: an analysis of audiences’ perceptions of radio contents in 2007 and 2013 political cycles. | en_US |
dc.type | Article | en_US |