Factors influencing investment decision in equity stocks at the Nairobi securities exchange among teachers in Kisumu municipality, Kenya
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Date
2012-11Author
Ndiege, Clement O.
Type
ThesisLanguage
enMetadata
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This study focused on the factors influencing investment decision in equity stocks at the
Nairobi stock exchange among teachers in Kisumu Municipality. The study employed a
descriptive survey design. The target population was two thousand five hundred and
thirty teachers. A sample of two hundred and fifty three (representing ten percent)of the
target population was selected. Data was collected using questionnaires and subsequently
analyzed using descriptive statistics and factor analysis techniques. The study revealed
that teachers in Kisumu Municipality have a low financial literacy. Although many of
them rate equity stocks as an investment just like others, a majority of them would prefer
investing in other asset classes such as real estate. Only a small percentage (28%) of the
target population had invested in the stock market.
The results indicated that decisions to invest in equity stocks are influenced by economic
and behavioral factors. The key economic factors influencing decisions to invest in equity
stocks were found to be expected dividends, capital appreciation and affordability of
shares. Among behavioral factors were herd behavior, depicted by decision to invest
based on popular opinion or shares in high demand and friends and co-workers
recommendation, and overconfidence depicted in the respondents belief that they are
better than others; forming the basis of self attribution bias.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of Business, University of Nairobi
Description
Factors influencing investment decision in equity stocks at the Nairobi securities exchange among teachers in Kisumu municipality, Kenya