The Role Of Media In Conflict Management Of Inter-Communal Conflicts In Kenya

Abstract

The study focused on the role of media in conflict management of inter-communal conflict in Kenya focusing on the Rendille- Gabbra community attacks. It examined various views by scholars on their perception of the media's contribution in conflict management. What came out clearly is that the media is an important factor for good and for ill in conflict management as it plays the roles of both an agent for or against conflict and its resolution. The agenda setting theory of media reporting was used to explain media roles and to develop the conceptual framework.