Strategy Implementation And Performance At Metropol Credit Reference Bureau Limited In Kenya

Abstract

Metropol Credit Reference Bureau operates in an industry where it is facing stiff competition from its rivals. This study sought to find out the relationship between strategy implementation and performance at the company. To collect the data required by this research, a research questionnaire was used. The data collected was analyzed using content analysis technique. The findings from the analysis of the data informed the recommendations and conclusions of this research. The firm has a strategic management process that guides its scope and the practices it undertakes in the business environment. The company has adopted key performance indicators that are used to show its performance during given business periods. This research found out that the performance of the firm has been increasing as a result of the successful implementation of the 2016-2020 strategic plans. The importance of a firm having in place an effective strategic management process can’t be overemphasized. A firm’s success squarely depends on how it successfully implements its strategies. With the advent of globalization, the business environment has become increasingly competitive and thus the need to continuously innovate or perish. The business enterprise needs to put in place measures that will enable it to continue its performance trajectory. The challenges it faces demand the adoption and implementation of new strategies that will ensure its going concern is assured into the foreseeable future.