Challenges Of Strategy Implementation At Tusky’S Supermarket Incorporated In Kenya

Abstract

The aim of strategic management is to formulate a vision and goals, determining the best strategy for delivering the goals, formulating a strategic plan of action, and implementing the plan. A strategic plan helps an organization to narrow down on things that are essential to success of the company and dedicate resources toward them. The purpose of this study was to identify the challenges of strategy implementation at Tuskys Supermarket incorporated in Kenya. Strategy Implementation is done to help the supermarket achieve its objective and goals.Tuskys Supermarket (k) limited has 55 branches in Kenya making it the leading Supermarket in the Country therefore for it achieve the objective there was need for it to do Strategy implementation. This study was based on McKinsey 7-S Framework, Institutional and Stakeholder Theory. The study employed case study research design where Tuskys supermarket was used as a case study. The study utilized an interview guide to collect data from senior managers of Tuskys supermarket limited.Data collected during the interview was analyzed using content analysis. It was found out that that in order to gain competitive advantage, the company needed to effective tackle the challenges it gets during strategy implementation. The study recommended that the supermarket consider effectively tackling the challenges it experiences in the strategy implementation process. The study focused mainly on challenges of strategy implementation and the findings from the study will be of great benefit to various stakeholders. The limitations of the study was that the time available for the research and data collection was limited and that also accessing the senior management during the time of study was not easy