Strategic responses by manufacturing pharmaceutical firms to changes in the pharmaceutical industry in Kenya
Abstract
This research was designed to investigate the strategic responses adopted by local
pharmaceutical manufacturers to changes in the pharmaceutical industry. The objectives
of the study were to identify the environmental challenges facing local pharmaceutical
manufacturers and to establish the strategic responses that have been adopted to mitigate
the environmental changes.
The organizations that were studied were Cosmos, Laboratory & Allied, Elys and Dawa
pharmaceuticals. The data was collected from the directors and senior managers through
a questionnaire. The local pharmaceutical manufacturing firms have adversely been
affected by the changes in the business environment in the past five years. This has led to
adoption of new strategies in order to remain competitive.
The findings of the study indicate that local pharmaceutical manufacturing firms have
adopted response strategies such as pricing, marketing, strategic alliances and
information, communication and technology response strategies.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of Business, University of Nairobi
Description
Strategic responses by manufacturing pharmaceutical firms to changes in the
pharmaceutical industry in Kenya