Supply chain strategy and competitive advantage of Nation Media Group Ltd
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Date
2012-10Author
Kyengo, Elizabeth N
Type
ThesisLanguage
enMetadata
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The objective of the study was two folded: to ascertain the effects of Supply Chain
Strategies, SCS on NMG’s Competitive advantage and establish possible challenges
faced in the implementation of such strategies. The researcher interviewed six company
executives from varied fields as determined by their level of engagement either in the
planning or execution of SCS or reports its performance impacts. There was 100%
response. The data collected was assessed through content analysis and to some extent
using frequencies and mean tools. The literature review focused on Supply Chain concept
as the alignment of supply chain initiatives with the overall business strategy of a
company. Potter (1996) supported operational efficiencies but also warned that its unique
supply chain activities matched with identified overall strategies that give an organization
lasting competitiveness. Such factors linking SCS and performance were highlighted in
the research questionnaire to aid the research come up with a conclusion on the case
study. An evaluation of a number of selected performance indicators to assess the SCS on
NMGs’ competitiveness yielded an average score rating of 4 out of 5 (80%), an
indication that the relationship is clearly evident. The findings indicated a strong
relationship of the various SCS as adopted by NMG and its strong competitive
positioning, been a market leader. However, although the Supply Chain initiatives have
contributed significantly to the Groups performance, more needs to be done the
interviewee reckoned. Benchmarking the NMG supply chain with the best available both
regionally and perhaps globally, instituting specific procurement performance
measurement tools and driving more collaborations across the business units are seen as
great opportunities to deliver sustainable competitive edge for the rapidly growing
organization.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of Business, University of Nairobi
Description
Supply chain strategy and competitive advantage of Nation Media Group ltd