| dc.description.abstract | This study examines the impact of I.R.A consumer education and outreach activities in the insurance sector in Kenya. Looking at the insurance background as well as its history and penetration levels, the study tries to interrogate the one-way model of communication vs two-way model of communication. An argument thus is advanced that the one-way model that was used by the insurance sector in Kenya before, led to information flow problems hence low rates of insurance uptake and fraud that led to collapse of some of the insurance companies, hence high levels of mistrust of the sector by the Kenyan public leading to low insurance penetration levels.
Using Kisumu city as a case study, it is found out that the two-way open dialogic model of communication, which has been put in place by I.R.A through consumer education and outreach activities, to some extent has mitigated the information flow problems, and the mystery that has for a long time surrounded the insurance sector in Kenya. The study thus concludes that more effort needs to be put in place to implement the activities, and indeed proper planning, implementation, and regular evaluation or assessment of their impact to information management decisions, in a way all relevant stakeholders are brought on
board for maximal outcomes. | en_US |
