| dc.description.abstract | This study is about Kamba radio (Musyi FM) and traditional music practices of the Akamba. It seeks to understand the uses and gratifications Kamba radio audiences obtain from listening to music and whether traditional music is one of their preferred music. It also wants to find out whether the Kambas who listen to music have had their music preference influenced by the continued listenership of Kamba radio. The studied age categories of 13 to 75 subdivided into: teenagers, youth, young couples, middle aged and the elderly.
The study looks into the music played by Musyi FM it being the popular Kamba radio in the study area. Music is a major reason why majority of Kamba radio audience do not tum off their radios. The study found out that music has a great range of uses and gratifications amongst the Kamba radio audience. Everyone who listens to Kamba radio within the study group has a need (s) gratified by music. The most common uses and gratifications across the age categories are: affective needs, social needs, informational needs and diversion.
The study reveals that the traditional music practices of the Akamba have been influenced by the presence of Kamba radio. That Kamba radio has presented a variety of music to its audience. As such, they are able to request for the songs that they prefer. As a result, most of the songs that are played appeal to the age category which calls frequently to request for their preferred music i.e. youth, young couples and a number of middle aged people. Kamba people of all ages appreciate the value of traditional music in the community. They appreciate the fact that traditional music gratifies informational needs i.e. they learn of their roots.
It also imparts good morals on the society unlike contemporary Kamba music benga which uses language without much caution. The study concludes that majority of Kamba radio audiences prefer traditional music for informational gratifications but not for aesthetic pleasure. It is only the elderly and the middle aged audiences who find traditional music pleasurable. It also concludes that Kamba radio is a good platform for promoting traditional music of the Kamba. | en_US |
