| dc.description.abstract | With the rapid advancement of Science and Technology in the 21st century the role of media is omnipresent for all positive and negative changes in the society no matter of geographical location but it depends how media functions in its dutjes and responsibilities in such situation. Media as a whole has its potentiality either to affect any social development or to get affected by the factors of the social change. For all types of public opinion which impact mass media in any crisis situation with regard to media coverage or crisis one has to reflect, how mass media can influence the conflict resolution. This study reviews the role of the media in conflict resolution. Using Kenya as a case study, the study seeks to demonstrate that the media can effectively be used either to fuel conflict in a region or to reduce conflict in a region. The Project seeks to demonstrate the role played by the media in conflict and conflict resolution in Kenya during post election violence. It discusses the role of the media in Kenya, traces the roots of the problem of post election violence in Kenya, describes the methodology used in gathering data for the study and presents the results obtained from the study. Finally, the study has identified specific recommendations which if implemented can be used to address the future challenges of conflict in Kenya. | en_US |
