| dc.description.abstract | Effective communication as a field embraced in corporate communication has received much research attention as a branch of communication. However, in the local Kenyan context within corporate organizations, much of the research bears minimal evidence of existence in form of documentation. Research in effective communication has therefore not received adequate documentation. In understanding the above- mentioned this research aims at bridging this knowledge gap by undertaking effective communication studies a case study of Mau division.
The objectives of the study were: establishing the structural barriers that hinder the efficient flow of communication; listing the factors that affect (both positively and negatively) effective communication; identifying the most preferred medium/media of communication and access its ability to enhance effective communication; examining the relevance of modem information and communication technologies (lCTs) used to enhance effective communication and establishing the physical and psychological distractions among employees that affect effective communication within NOOs and CBOs. In order to achieve the set objectives, data was collected through administering questionriaires to sampled employees and analyzing existing literature. Data collected was analyzed using descriptive statics such as measures of central tendency (mean mode and median).
Content analysis was applied on qualitative data to establish the credibility, accuracy, consistency and usefulness of the qualitative data sought. This research came up with a number of findings, among them are: most NOOs/CBOs do not have a clear communication policy, the employees also lack training on interpersonal skills and their was a general lack of technological embrace. | en_US |
