The effects of explicit radio talk shows on children's behaviour and attitude: Case of Classic 105 FM in Kenya

Abstract

Media research from Kenya reveals that radio is still the preferred media according to latest statistics from media Research Company (Synovate 2010). In Kenya, the Ministry of Information and Broadcasting through CCK (Communications Commission of Kenya) has expressed concern over the proliferation of 'pornographic' talk shows aired at inappropriate time slots (Daily Nation, Tuesday April 17, 2012). In spite of this, the FM stations have continued to air the sexualized talk shows on a regular basis. The overall objective of this research was to investigate whether the perceptions, behavior and attitudes of children about sexuality are influenced by continued exposure to the sexualized talk shows aired on radio particularly the Classic 105 FM's Maina and King 'ang 'i in the morning talk show that airs between 6am and 10am every week day. The study also investigated feelings and perceptions that parents and other listeners have towards the Classic 105 FM breakfast show. This study aimed to address the possible effects caused by the explicit FM radio talk shows in children. This research was guided by Agenda setting and socialleaming theories.

As was observed in the findings, majority of the respondents have negative attitude and perception towards the show.98% of the respondents agreed that the show is not suitable for children under the age of 15 years. The show also is said to encourage moral degradation especially to young people and children because of the explicit content aired. The show discusses mainly sexual experiences, escapades and adventures. Other respondents believed exposure of children to sex or sexual talk show will affect them negatively in their lives. The show will make them want to experiment what they hear in radio over and over. The show therefore is met with negative perceptions as men are portrayed to be bad and exploit women.On a largescale the young people may develop negative feelings towards either gender as well as be discouraged from getting into relationships in future.