| dc.description.abstract | As the banking fraternity continues to make forays into the retail segment of the market, it is becoming more paramount that customers be given value for their hard-earned deposits. The new banking environment is about differentiating banking products, increased choices, security and accessibility. The ability of financial Institution to deliver products and semces in the most efficient and effective manner, will therefore be the key to performance and relevance. Mobile
banking serves to give the customers a new easier and quick approach to banking. This study sought to establish the trend, status and challenges facing m-banking in Kenya.
To achieve this objective, the study collected data from the staff and customers of KCB. The data collected was qualitative and quantitative. Quantitative data was edited, coded and entered into a computer software SPSS version 17 for analysis. The study analyzed the data using descriptive statistics such as mean and standard deviation. The study found that the trend of m-banking in Kenya is increasing. There are various services and products in m-banking in Kenya.
The study further established that use of m-banking is speed, accurate and convenient to the customers. However it faces a problem of low network coverage in some segments of the market. The study recommended that funding be directed and initiatives taken to widen network coverage in Kenya and m-banking services be expanded to include m-wallet in Kenya | en_US |
