Electronic business practices as an operational strategy by commercial banks in Nairobi

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Date
2012-09Author
Gachara, Joshua W
Type
ThesisLanguage
enMetadata
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Electronic business practices in commercial banks have become an operational strategy
to meet business goals and objectives. This is because the operation is able to handle both
complex and simple tasks with huge benefits of accuracy. Hence, banks have adopted this
mode of operation in both internal and external business activities.
The purpose of this research was to examine how the electronic business practices have
become a tool to maximise profit and minimise loss in commercial banks. Towards this
end, the study collected primary data from members of management of commercial banks
involved in strategic planning of process models. Primary data was collected by
questionnaire method among thirty banks.
The result of this study showed that fraud affected the returns because the amounts lost in
shillings were high. The trends in branding versus primary responsibility of banks were
catching up to creating an impact that rakes in customers’ attention for a lasting
beneficial period. However, the absolute need to grow viral in positive branding was not
achieved. All banks studied were found to involve in training of their work force so as to
better the skills to cope with changing working trends and gain more competitiveness.
However, few banks had embraced electronic running and assessment and most still
engaged in paper work. The implementation of change to new trend such as cloud
computing was successful as a result of competition towards gaining market share.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of Business, University of Nairobi
Description
Electronic business practices as an operational strategy by commercial banks in Nairobi