| dc.description.abstract | This study sought to establish how industry related factors have contributed to the
development of competitive strategy at Equity Bank Limited. The study adopted a
case study research design so as to provide for in-depth and comprehensive inquiry of
the phenomenon. Primary data was collected using an interview guide which
facilitated personal interviews with the target respondents. Eleven top level managers
who are primarily concerned with strategy formulation at Equity Bank were targeted
for data collection. However, only 9 respondents were able to participate in the study.
The data collected was analyzed through content analyzes.
The results of the study are presented in form of narration. These results show that
there is high competition for market share in the banking industries. This is best
manifested by the moves being initiated by the leading commercial banks to expand
their branch networks and the fight for the unbanked population. The results of the
study strongly indicate thatuses the Porter’s five forces in the
formulation of its competitive strategy.
The conclusion of the study is that for Equity Bank to achieve a superior market place
position that captures the achievement of lower relative costs, which results in market
place dominance and superior financial performance, the Porter’s five competitive
forces plays a major role in the formulation of its competitive strategy. Understanding
the fundamental role of the competitive forces in determining a firm’s performance
has informed the development of the Bank’s business model that has attracted both
local and international recognition and is credited for taking banking services to the
people through its accessible, affordable and flexible service provision. | en |
