Operations strategies in Kenyan airlines
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Date
2012-10Author
Bosibori, Fainora
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The business environment is affected by a range of factors including; economic
system, political system, legal restraints, industry, labour relations, customer
expectations , markets, competition, technology, culture, history, infrastructure, state
of the economy, shareholders’ demand, natural environment, labour conditions and so
on (waters, 2006). Changes in the environment often happen and cannot be controlled
yet they influence the operational decisions made. Organizations strategically respond
to any significant changes in the business environment in order to remain competitive.
Strategy is described as what the organization wants to achieve and how it will
achieve it while operations strategy is the specific actions and decisions that defines
the role of operations in achieving the overall goal of the organization.
Publisher
University of Nairobi School Of Business, University Of Nairobi