| dc.description.abstract | The milk industry in Kenya has significantly contributed to the national economy,
household incomes and food security of the nation. However, this industry is faced
with a myriad of technical, economic, institutional, processing and marketing
problems. The focus of this study is the marketing challenges faced by small scale
dairy farmers delivering milk to Limuru Milk Processors. The study used a
descriptive survey research design. Primary data was used to collect data using semi
structured questionnaires. Before processing the responses, the completed
questionnaires were edited for completeness and consistency. The data was then
coded to enable the responses to be grouped into various categories. Thereafter, data
was analyzed using descriptive and factor analysis methods.
Descriptive statistics were used to summarize the data. Factor analysis was used to
summarize the variables into an easily understandable framework. The study found
out that informal market, quality aspect and consumer perception and government
policy and regulation influences marketing of dairy products to a great extent. The
study therefore recommends that the government should barn the informal market to
stabilize the milk prices in the market. It also recommends that the milk industries
obtain modern plants and techniques of production and packaging to improve on
quality and make products more appealing to customers. The study finally
recommends that the government should offer subsidies to milk companies when
importing plants and parts. | en |
