Strategy implementation by Barclays Bank of Kenya in balancing the use of contract and permanent employees
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Date
2012-11Author
Ouya, Wyclife A
Type
ThesisLanguage
enMetadata
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Strategic management permeates functions of an organization and is not a concept that
any firm can simply wish away. Once strategies have been formulated they must be
implemented if any value is to accrue from them in any case. Strategy implementation
has to be functional at all functions especially those that are critical to the organization.
The most important resource of an organization is its people. The roles people play, the
process through which they interact and the relationships they build with one another and
with the employer are vital in achieving the business strategy. Therefore, in order to
achieve the company objectives, employees’ expectation management and creating an
enabling work environment is core.
This research project seeks to establish whether or not such an environment exists in the
organization under study. Barclays Bank of Kenya is a subsidiary of Barclays Plc and has
been in operation in Kenya for over 90 years. Barclays Plc is among the world’s largest
global financial provider and has been in existence for over 300 years. The bank has
established an extensive network of 117 branches with 234 ATMs spread across the
country.
The study set out to determine how Barclays Bank of Kenya implements its Human
Resource strategies that relate to maintenance of an optimal balance between contract and
permanent employees. The ultimate goal of the study was to gauge the effectiveness of
this employment model in attaining the overall corporate strategy of the bank. The
research also aimed at determining the challenges involved in the implementation of such
strategies and to suggest workable solutions that could enhance their effectiveness and
efficiency in the implementation.
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School of Business