| dc.description.abstract | This study was divided into five chapters, each dealing with a specific theme. In Chapter one, the research problem was laid out and the study objectives discussed. The study aimed at determining the strategic planning practices and strategic planning challenges of football clubs in the Kenya Premier League. The second chapter was devoted to a thorough and systematic analysis of the available literature concerning the key thematic areas of the study. Chapter three laid out the research methodology, with Chapter four concentrating on the presentation of the research findings. The last chapter dealt with summarizing the various research findings as well giving recommendations and concluding remarks. Broadly the research established that football clubs within the Kenya Premier League practice strategic planning, however, the study concluded that formal strategic planning was still at its formative stage. Some of the challenges that were highlighted as impacting on the strategic planning process economic trends, political and legal forces as well as inadequate resources. | en |
